Artisans of Lincoln

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Despite popular belief, cars are not made by machines alone. They are not stamped from steel, one by one in a cold factory, as an industrialist march thrums triumphantly in the distance.

While yes, it is true that machines assist in the process of building cars, it is the human hand, the heart, and the mind that truly give them life. It is with a special sense of purpose, of artistic vision, that we create each vehicle in the Lincoln lineup.

In our latest short film series, “Artisans of Lincoln,” we introduce you to several craftspeople and explore each of their unique disciplines. From the exploratory sketches of an interior designer to the never-say-never attitude of a master digital sculptor, we look under the hood at what it takes to imagine, craft and build some of America’s finest automobiles, including our latest release: the all-new 2013 Lincoln MKZ.

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