Privacy Policy

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1.  General Statement:

We respect your privacy and are committed to protecting it.  This privacy statement explains our policies and practices regarding online customer information.  It is through this disclosure that we intend to provide you with a level of comfort and confidence in how we collect, use, and safeguard personal and other information we collect or that you provide through this website, and how you can contact us if you have any questions or concerns.  It is our sincere hope that by explaining our data handling practices we will develop a trusting and long-lasting relationship with you.  By using the site, you agree to the terms of this privacy statement.

2.  Information About Our Organization and Website:

This Privacy Statement applies to www.Now.Lincoln.com. Now.Lincoln.com is owned and administered by a third-party vendor on behalf of Ford Motor Company, Marketing, Sales and Service Division, 16800 Executive Plaza Drive, Dearborn, MI 48126.

The business purpose of this website is to provide visitors (1) with a content hub where they can view content that illustrates the symbolic value and personality of the Lincoln brand; and (2) the ability to save and share certain content that is of interest such as favorite vehicles, technologies, photos and videos.

3.  Personally Identifiable Information We Collect From You:

When you visit Now.Lincoln.com we will not collect any personal information about you unless you provide it to us voluntarily.  Personal data includes information that is particular to you such as name, street address, telephone number, and email address.  If you opt not to provide us with personal information you can still access our website, however you may be unable to receive marketing or promotional materials including emails.

Our primary goal in collecting personal information from you when you visit Now.Lincoln.com is to provide you the functionality and services that you need to have a meaningful and customized experience while using the site features.

Email addresses collected at the point of the Tell-a-Friend email tool will be used solely for the purpose of forwarding to your intended recipient.

4.  How We Use the Personally Identifiable Information We Collect:

Personally identifiable information collected on Now.Lincoln.com may be used to:

  • Fulfill a site user request (e.g., brochure fulfillment, lead generation, send marketing or promotional materials including emails or other information)
  • Meet a request for or to develop new products or services
  • Make the user experience more customer friendly
  • Generate site analytics that improve our site layout, content, product offerings and services
  • Compile user data that is stored in our corporate database and may be used for marketing and other purposes
  • Match personal data collected here with data about you that we collect through other sources
  • Comply with legal requirements

5Other (Non-Personally Identifiable) Information We Collect From Site Visitors:

Now.Lincoln.com collects other information, non-personally identifiable information from site visitors.  This means that we do not track these items on an individual basis that identifies the site visitor, but rather gather and collect this information on an aggregate [or anonymous] basis that includes all site visitors.  Non-personal information includes tracking the site pages that are visited or the amount of time spent on our site.

If you visit a related mobile site, we collect additional non-personal information which may include the type/model of the mobile device viewing the site and the mobile device’s service provider.

Our primary goal in collecting aggregate information from you is to be able to perform site metrics that allow us to improve the functionality of the website.  We need to collect aggregate information in order to track page visits and peak site usage times, and to perform site clickthrough analysis and site layout re-design.

We may use session and persistent “cookies,” session logs, spotlight ads/web beacons/GIF/pixel tags, banner ads or links, and third-party click tracking analytics tools (such as DART, Omniture tags, DoubleClick, Efficient Frontier, and Google Analytics) to collect aggregate or other non-personally identifiable information about site visitors.  An explanation for each of these items and how they work is included in Section 7 – Methods to Collect Information.

6.  How We Use the Aggregate or Non-Personally Identifiable Information We Collect:

Non-Personally identifiable information collected on Now.Lincoln.com may be used to:

  • Compile aggregate and statistical data to help in website design and to identify popular features
  • Measure site activity to allow us to update our site to better meet user wants and needs
  • Make the user experience more customer friendly

Now.Lincoln.com utilizes non-personal data for the purpose of performing analytics on the user’s experience while visiting this site. This analysis:

  • Is performed on an aggregate level and does not identify you or your information personally
  • May involve the use of a third-party vendor acting on behalf of Now.Lincoln.com
  • Is performed in order to improve our website and the user experience
  • May include the use of session and/or persistent cookies to track user movement across this and other Ford Motor Company websites or to track other events within or across this and other Ford Motor Company websites
  • Third-party vendors with which Ford has entered into contracts to perform site analytics and which are provided aggregate information covered by this privacy statement are to use that information only to perform those services, and they may not share or resell this information

7.  Methods to Collect Information:

A “cookie” is a small text file that helps us in many ways to make your visit to our website more enjoyable and meaningful to you. For example, cookies avoid you having to log in every time you come back to one of our websites. They also allow us to tailor a website or advertisement to better match your interests and preferences.  There are a couple different types of cookies.

A “session” cookie is stored only in your computer’s working memory (RAM) and only lasts for your browsing session. When you close all your browser’s windows, or when you shut down your computer, the session cookie disappears forever.

A “persistent” cookie is stored on your computer’s hard drive until a specified date, which could be tomorrow, next week, or 10 years from now. Persistent cookies stay on your computer until either a) they expire, b) they are overwritten with newer cookies, or c) you manually remove them.  Most browsers can be configured not to accept cookies, however, this may prevent you from having access to some site functions or features.

This site may use third-party click tracking analytics tools (such as DART, Omniture tags, DoubleClick, Efficient Frontier, and Google Analytics) to capture clickthrough statistics.

Now.Lincoln.com may use spotlight ads/web beacons/GIF/pixel tags which are site instrumentation tools that help us to determine, for instance, whether a page has been viewed or not and, if so, how many times.  Emails or electronic newsletters we send may use tools (e.g., pixel tags or web beacons) to gather email metrics and information to improve the reader’s experience such as how many of the emails are opened, if they were printed or forwarded, the type of device (e.g., mobile or PC) from which they were opened, and the city, state, and county associated with the applicable IP address.  In general, any electronic image viewed as part of a webpage, including an ad banner, can act as a web beacon.

When you visit our website the server housing the pages automatically generates a “session log.”  We use session logs to help us determine how people travel through our site. In this way, we can structure our pages so that the information most frequently visited is easier to find. By tracking page visits, we can also determine if the information we’re providing is being used.  The only data gathered is the Internet Protocol (IP) address from which you came (which contains no personal information), the website that referred you, the pages you visited and the date and time of those visits.

Users may be directed to Now.Lincoln.com via banner ads or site links.  Ads or site links that are placed by Now.Lincoln.com use cookies or web beacons to deliver metrics on the effectiveness of the ads or links.  They do not collect personal information from the user.

This site may provide visitors who visit with an Open ID the opportunity to integrate with third-party social media sites, and Now.Lincoln.com may track on an aggregate level the number of visits to this site with an open ID, the number of items “liked” on this site, or items on this site that you choose to share with a third-party social media site.

8.  Sharing Your Information:

Now.Lincoln.com does not share, sell, or rent personally identifiable information with independent companies for their own use without providing you a choice.

Personal information that you provide to us in the course of requesting a product or service through this website may be gathered and stored in one or more of our corporate databases and be used for purposes of contacting you for things like promotional offers, marketing programs, or other communications from this website or other Ford Motor Company programs and services.

We may share personal information that we collect about you with other companies within the Ford Motor Company family of companies or subsidiaries.  Our “family of companies” is the group of companies related to us by common control or ownership.  We share information within this “family” as a normal part of conducting business and offering products and services to our customers.

Personal information that you provide to Now.Lincoln.com may be shared with our authorized dealers.  This is necessary, such as, in order to honor your request for a price quote on a vehicle or in order to provide a dealer with information for purposes of contacting you in their regular course of business.  The dealer is not restricted by Now.Lincoln.com in their use of your data.

Vendors, contractors or partners of Now.Lincoln.com who have access to your personal information in connection with providing services for Now.Lincoln.com are required to keep the information confidential and are not permitted to use this information for any other purpose than to carry out the services they are performing for Now.Lincoln.com.

Site metrics for Now.Lincoln.com may be shared with other Ford Motor Company websites or subsidiaries or affiliates.  The information shared will be aggregate data and will not include any of your personally identifiable information.

Now.Lincoln.com will disclose your personal information, without notice, if (1) in the good faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on Ford Motor Company, its affiliates or the site; (b) protect and defend the rights or property of Ford Motor Company, its affiliates or this site; or (c) act under exigent circumstances to protect the personal safety of Ford Motor Company or affiliate personnel, users of their websites, or the public; or (2) if required to do so by law.

9.  Access To and Control Over the Use of Your Information:

To correct or update your personal information please contact us at

Telephone
800-392-3673
800-232-5952 (TDD for the hearing impaired)

Available 8:00 am – 5:00 pm local time
Monday – Friday

Mailing Address
Ford Motor Company
Customer Relationship Center
P.O. Box 6248
Dearborn, MI 48126

so that we may be able to process your changes.  Now.Lincoln.com will use reasonable efforts to correct any factual inaccuracies in your information.

The scope of access available for this request is for information stored in the database that holds the data for Now.Lincoln.com.  Any personal information that has been collected from you on other Company websites will not be accessible or changeable through the processing of this request.

10.  Security of Your Information:

Safeguarding information of visitors to our website is important to us.  We use systems, policies and procedures to maintain accuracy of information and to protect information from loss, misuse or alteration.

When you send personal information, such as email address or telephone numbers, to Now.Lincoln.com we use “Secure Socket Layers” or SSL to protect your data.  SSL is encryption technology that helps safeguard your personal information against misuse by unauthorized individuals.

Vendors, contractors or partners of Now.Lincoln.com who have access to your personal information in connection with providing services for Now.Lincoln.com are required to keep the information confidential.

Vendors are not permitted to use this information for any other purpose than to carry out the services they are performing for Now.Lincoln.com.

11.  Processing of Personal Data:

By visiting this site and by providing your personally identifiable information to us, you understand and consent to the collection, use, processing, transfer, and disclosure of your personally identifiable and

non-personally identifiable information globally — including to the United States – in accordance with this Privacy Statement.  Therefore, by visiting this site and by providing such information, you consent to the transfer of such information across country borders, and to the use, processing, and disclosure of such information in global locations.  Your consent shall be deemed to include your consent to transfer of the personally identifiable or non-personally identifiable information to locations that may have different levels of privacy protection than in your own country.

12.  Links to Other Sites:

Now.Lincoln.com provides links to other websites.  We encourage you to review the privacy statements of all sites that you visit, including those whose links are provided so that you can understand how those sites collect, use and share your information.  Now.Lincoln.com is not responsible for the privacy statements, content or data handling practices on other websites.

13.  Children’s Privacy:

Now.Lincoln.com does not knowingly intend to collect personal information from children under 13 years of age.

If a child has provided us with personal information a parent or guardian of that child may contact us at the phone number or mailing address listed in section 14 if they want this information deleted from our records.  We will then make reasonable efforts to delete the child’s information from the database that stores information for Now.Lincoln.com.

14.  Contacting Us:

If you have any questions, comments or concerns about this online privacy statement for Now.Lincoln.com, Now.Lincoln.com privacy practices, or have any questions regarding the contents of this website please contact us at

Telephone
800-392-3673
800-232-5952 (TDD for the hearing impaired)

Available 8:00 am – 5:00 pm local time
Monday – Friday

Mailing Address
Ford Motor Company
Customer Relationship Center
P.O. Box 6248
Dearborn, MI 48126

Now.Lincoln.com is committed to working with consumers to obtain a fair and rapid resolution of any complaints or disputes about privacy and the handling of your data.  Now.Lincoln.com will be happy to respond to your questions and comments.

15.  Privacy Statement Effective Date and Revision Days:

Occasionally we may update the privacy statement for Now.Lincoln.com in order to reflect any changes to the website or our privacy practices.  If we update this statement, the new statement will be posted to the website ten (10) days prior to the changes taking effect.

The effective date of this privacy statement is December 3, 2012.

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