The Lincoln Reimagine Project™

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For 90 years, Lincoln has built motorcars with disarmingly fresh designs and focus on our drivers. Embracing this philosophy, we’ve embarked on a new journey – to celebrate the newly reimagined Lincoln Motor Company by supporting and collaborating with artists, designers and innovators who share our vision for reimagining.

Our goal is to shift the cultural landscape and tap into our heritage to create one-of-a-kind collaborations with pioneers in their respective fields.

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Ideas Uncovered

When we first embarked on the journey to reimagine the world around us, we were determined to find progressive thinkers across all industries and careers. We collaborated with TED to identify three artists who are equal parts fearless and creative. Explore the stories behind the Lincoln Reimagine Fund honorees Aurora RobsonGilberto Esparza and Andy Cavatorta. Each individual created a work that reimagines the elements of our planet and the functionality of a work of art.

At the heart of every new idea lies a spark – a flash of inspiration, a burning question, or a need that sets the wheels of change in motion. We’re on a course to seek out stories of #IdeasUncovered.

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Film Uncovered

Over the course of a century, the art of the motion picture has evolved from the silent, black-and-white film experiments of yesteryear into an international community of storytellers who bring their creations to screens big and small. Today’s films can reach audiences wherever they are, from laptops to phones, even inside the moving car. And today, the audience has even become a part of the creation process through the new world of virtual and interactive technologies. Yet while the ways that we consume cinematic stories have changed dramatically, the magic of movies has endured. They allow us to step into a whole new world, to lose ourselves in a story, and to dream as big as we dare to. 120 years ago, audiences were romanced by film’s ability to help us reimagine the world around us, and that love affair is far from over.

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Architecture

A beautiful structure can tell a compelling story. But when good design repeats itself, the story is rarely the same.

The Lincoln Motor Company is partnering with Architecture for Humanity to reimagine a public space. Founded by cultural luminary Cameron Sinclair, Architecture for Humanity is a global network of building professionals who use their special skills to develop communities in need. Architecture for Humanity has turned hurricane-wrecked homes into innovative dwellings and empty spaces into cultural epicenters. The story we plan to tell together is yet to be written, but sure to be one of good design.

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