What is Hello Again?

They say the secret to creativity is artfully concealing one’s sources. Whether secretly or unconsciously, we all return to past creations to uncover fresh ideas.

In our case, we revisited our 90-year history of making cars to introduce the Lincoln Motor Company. We filtered our past greats through a fresh vision to say, “Hello, Again” to a new take on the luxury car.

But we haven’t stopped with automobiles. With “Hello, Again” we’ll commence a series of projects with artists who share our vision of reimagination. And along with you, watch as they explore familiar territory to return with original creations we’ve never met before.

Join us as we say, “Hello, Again” to classic ideas. What we reveal just might surprise you.